YOUR trust,
our Commitment

A boutique sports marketing firm, devoted to connecting brands with international sports properties.

We focus on creating original partnerships in sports marketing that are both commercially sound and beneficial to all parties. At Just Sports Marketing, we offer hands-on marketing and activation assistance and produce bespoke marketing concepts.

Our Expertise

Commercial Partnerships

Just Sports Marketing specializes in collaborating with rights holders, brand and organizers to forge innovative commercial partnerships, relying on trust and our extensive industry experience. Our approach combines business expertise with deep market insights, to create sound partnerships and unlock new growth opportunities.

New Business Development

In the dynamic and competitive world of sports marketing, we thrive on fostering innovation and bringing new ideas to life. Our new business development services are designed to guide and support emerging ventures, events and initiatives, helping them navigate the complexities of the market and achieve sustainable growth.

Who we are

Just Sports Marketing is a boutique sports marketing firm devoted to connecting brands with international sports properties.

With over 16 years of industry experience, our team flourishes in a variety of sports marketing projects. Extending from commercial partnerships, sponsorships and endorsements, to event management and media campaigns, we strive to showcase our expertise and dedication to achieving excellent results in every collaboration.

We focus on forging original and commercially sound partnerships that benefit all parties. ‘Just’ offers hands-on marketing and activation assistance for these partnerships and also produces bespoke and original marketing concepts.

With a client-first approach, our core team is boosted by a dynamic group of specialists – assigned on a bespoke project basis – excelling in the fields of marketing, branding, media, sports rights, OTT, advertising, social media, SEO, UX design, E-commerce and PR.

I love turning creative and original ideas into commercially sound partnerships. of course, performance is key, but we also make certain that our clients always have a great story to tell.”

Ralph Manheim

CEO Just Sports Marketing

Atelier Munro X

With the support of Just Sports Marketing, Atelier Munro has become the official ‘Formal Wear Partner’ of legendary football club AFC Ajax. Atelier Munro will provide bespoke, high-quality garments for Ajax’s first team but also for their women’s team, U23 squad and Esports athletes. Additionally, they will also dress the Ajax board, executives, and staff. We are both proud and excited to have played a key role in this fashionable and long-term partnership between Atelier Munro and AFC Ajax.

Formula E X

Just Sports Marketing proudly forged a multi-year global partnership between the ABB FIA Formula E World Championship and, the multi-award- winning provider of institutional digital asset custody and trading solutions. Copper has teamed up with Formula E as the racing series’ Official Digital Asset Services Partner, committing to a unique cooperation and shared ambition. In addition, Just Sports Marketing was assigned to assist Copper with the activation of the partnership to the ABB FIA Formula E World Championship seasons.

Heineken Experience X

With the collaboration of the legendary Heineken brand, Just Sports Marketing was involved in the realization of a unique UEFA Champions League final live viewing event. Bringing fans together from all over the world – in a fully Heineken branded setting – Just Sports Marketing took the lead in the preparation and execution of this successful and entertaining gathering.

Armin Van Buuren X

Through his collaboration with watch manufacturer Luminox, leading DJ and producer Armin van Buuren expanded his brand beyond the realm of music. Known for its precision and durability, Luminox and Armin van Buuren shared their visions and – together with Just – saw an opportunity to collaborate on a unique product line merging music and timekeeping. Just Sports Marketing played a pivotal role in facilitating this collaboration, leveraging our expertise in partnership management to bring the two brands together.

Just Collaborations